makeup.com + skincare.com
Vox Media | L’Oreal
Lead designer for the L’Oréal client on makeup.com and skincare.com. Managed design direction and created assets for all articles on both sites, as well as Instagram, Pinterest, custom emails, and illustrations. Assisted with photoshoot art direction in pre and post production, including creating moodboards and shot lists, working directly with the client and vendors, and overseeing selects and retouching decks. Contributed design assets to articles on The Cut, PopSugar, and kiehls.com
Vox Media | L’Oreal
Lead designer for the L’Oréal client on makeup.com and skincare.com. Managed design direction and created assets for all articles on both sites, as well as Instagram, Pinterest, custom emails, and illustrations. Assisted with photoshoot art direction in pre and post production, including creating moodboards and shot lists, working directly with the client and vendors, and overseeing selects and retouching decks. Contributed design assets to articles on The Cut, PopSugar, and kiehls.com
Photography art direction assisting done for makeup.com + skincare.com.
Created moodboards in pre-production, guided team and talent on set, and helped in choosing selects and reviewing retouched images.
Art Director: Hannah Packer
Design direction and asset creation for makeup.com featuring article hero imagery, social media illustrations, and email design that caters to a primarily Gen-Z audience.
Design direction and asset creation for skincare.com featuring article hero imagery, social media illustrations, and email design that caters to a primarily Gen-Z audience.
